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The Business Community (IV)

For large-scale real estate projects phased developed, should the centralized business be set in the location of the project? If placed in the core position of the project, it is conducive to the development of commercial activities of residents after completion. But in the initial stage, the built-in commercial street is often not popular. And placing the commercial street on the edge will affect the convenience of shopping for later residents.

From the scope of service, it is best to walk within a distance of no more than 500 meters. If you exceed this distance, people will feel far away and get tired. Therefore, for some large-scale communities, in addition to centralized business (80%), we must also do some decentralized (20%) auxiliary business configurations within the radius of commercial services, such as beauty salons, convenience stores, etc. Residents can meet the daily needs while shopping and consuming in the centralized business district.click

3. Planning positioning and investment promotion

The business structure of community business is generally set at a rate of 40% for shopping, 30% for catering, and 30% for other services. Different communities may differ according to factors such as the distance from commercial centers, professional streets and large supermarkets, the spatial form of the community, the status of transportation networks, and the level of consumption of community residents.

In order to make the commercial street more dynamic, the principle of attracting investment should avoid competition in the same industry and promote complementary operations. Of course, this requires consideration of the commercial characteristics of different formats. However, how many and what grades are needed will be determined by the location and community level of the community.

4. Business model

The disadvantages of using commercial shops in the sale of shops: Most of the small owners who buy shops are not commercial operators. The purpose of buying shops is to wait for high prices to sell or lease high-priced businesses, regardless of the brand strength of the latter, whether the service content corresponds to the taste of the community and market needs. After the short-term behavior in the face of speculative mentality, the consequences of disorderly management often appear, which makes the community business in a state of low grade and disorder, which is not conducive to improving the quality and image of the community.

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